He arrived last Saturday on his steamer all the way from Spain. He brought with him his faithful white horse Amerigo and his army of Black Peters. Who he is? Well, Saint Nicholas of course! Where the rest of the world is going potty over the jolly fat bloke with flying reindeer and elves (how probable is that?), we have a distinguished looking older gentleman with a horse and Black Peters.
So, for three weeks there will be adverts all over the place with all of those Black Peters popping up willy-nilly, every life show will have Saint Nicholas in and while in the shops, you go mad with all the 'Sinterklaas' songs! And after he has returned to Spain, the jolly fat bloke will take over!